Wear gray clothing and you'll no-doubt feel gray. How about a clothing line or store called "Never A Gray Day". Absolutely NO gray or shades of gray (including black) would be sold within the line. Only vibrant, cheerful, bright colors would be sold instead.
Customers would be encouraged to sign the "Never A Gray Day" pledge… vowing to banish the dull, gloomy shades of gray that they are used to wearing. Seriously! It's hard to find colorful clothing these days!
The branding could be hilarious. Pictures of women wearing gray clothing with bad hair and bags under their eyes… right alongside women wearing color that look 10 years younger, cheerful and happy. The ladies wearing gray standing under a storm cloud. They ladies in color under sunshine and blue skies.
It's a great idea. You better snatch it up.
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